BTS: Behind the Smile
Produced: June 2021
Roles: Video editor
Notes: Internal video produced for Jefferson Dental & Orthodontics showcasing internal growth opportunities for employees. As of this writing, potential to become an ongoing series and may move to external facing on social channels.
Intelivideo – Partner Spotlight
Produced: February 2021
Roles: Video editor
Notes: This sample is one of many ‘Partner Spotlight’ videos produced for Intelivideo. Each interview highlights a brand utilizing Intelivideo as their digital fitness solution and the experiences their customers have had within hybrid fitness.
Intelivideo – Brand Introduction
Produced: February 2021
Roles: Video editor
Notes: Intelivideo’s brand anthem video, used during trade shows and speaking engagements by C-suite executives.
Paid Media Spot – Get Back
Produced: October 2020
Roles: Video editor
Notes: Digital spot placed on smart TVs and YouTube pre-roll ads, advertising to get members back in the gym after the COVID-19 lockdown.
Gold’s Gym 55th Anniversary Teaser
Produced: August 2020
Roles: Video editor
Notes: A teaser video posted to all Gold’s Gym social channels, this video teased a week of era specific content celebrating the 55th anniversary of the brand. This video also played on rotation within Gold’s Gym corporate clubs hyping the week long celebration.
Paid Media Spot – $1 to Join
Produced: June 2020
Roles: Video editor
Notes: A common example of paid media spots edited monthly for the Gold’s Gym brand. This one in particular is advertising the $1 to Join promotion as clubs were still opening during the COVID-19 Pandemic. The spot ran on YouTube and on connected TV services.
Come Back Stronger
Produced: May 2020
Roles: Video editor
Notes: This video was produced as part of Gold’s Gym’s ‘Come Back’ campaign as gyms began to reopen during the COVID-19 pandemic.
Change is Strong – TV Spot
Produced: December 2019
Roles: On-set producer, video editor
Notes: ‘Change is Strong’ was the defining brand campaign of 2019, culminating in this TV spot aired in select markets, as well as YouTube paid media. This shoot was produced and directed by 1820 Productions and I had the unique pleasure of being on-set with the Gold’s Gym brand team producing segments along side their director.
Kwabena Miller – 2020 Challenge Winner
Produced: October 2019
Roles: Director, lighting design, audio capture, videography, video editor, motion graphics
Notes: The 2020 Gold’s Gym Challenge video series was my baby and was in charge of every aspect of production. I set up our lighting system, ran our TASCAM to capture interviewee audio, and directed personnel as team members handled conducting the interview.
Anique Reese – PT Story
Produced: September 2019
Roles: Video editor, motion graphics
Notes: Interview piece promoting personal training. Video was used in conjunction with blog content that was published to goldsgym.com. That post can be found here.
Change is Strong – 2019 Gold’s Gym Convention
Produced: August 2019
Roles: Video editor, motion graphics
Notes: Kickoff video for the 2019 Gold’s Gym Global Convention. ‘Change is Strong’ was a secret theme revealed to attendees during the first day. The shift in theming also revealed several surprise announcements and events that took place during the convention.
Gold’s 3D – Rotating In-Network Ad
Produced: March 2019
Roles: Video editor, motion graphics
Notes: Gold’s Gym utilizes an in-gym video network to advertise ongoing promotions and products. This spot in particular advertises Gold’s 3D, three-dimensional body scans offered to members that shows their measurements down to the inch.
Dedication Week – Intranet Hype Video
Produced: February 2019
Roles: Video editor, motion graphics
Notes: This is a great example of support offered by the corporate marketing team for the field. This hype video was placed on the home screen of the company Intranet ‘GRIP’ to let gym staff know about an upcoming brand wide event, “Dedication Week.”
30-Day Plan – Experience Change
Produced: January 2019
Role: Video editor
Notes: In 2018, Gold’s Gym launched the “Experience Change” line of videos for paid media prerolls. This specific piece was used at the start of 2019 to advertise to those looking to start a fitness regiment as part of their New Year’s resolutions.
Emily – Experience Change – TV Spot
Produced: December 2018
Role: Video editor
Notes: The first traditional television commercial Gold’s Gym had done in three years, it was a huge honor for me to be able to edit this spot for numerous television markets. In this spot, a 2017 Gold’s Gym Challenge winner shares her incredible story and how she truly ‘experienced change.’
Ruth – Experience Change
Produced: November 2018
Role: Video editor
Notes: Another example from the “Experience Change” line of videos. This piece features Ruth, a trainer and coach in the Austin market. This ad was used for YouTube prerolls targeting Millennial women.
2018 Gold’s Gym Challenge Hero Video
Produced: November 2018
Role: Video editor
Notes: Each year, Gold’s Gym holds a brand-wide contest called “The Gold’s Gym Challenge” encouraging members to change their lives for the better and for a chance to win cash prizes. This video, featuring category winners from 2017, was used to launch the campaign on social as well as within the in-gym video network.
Gold’s AMP – Introducing Strength
Produced: October 2018
Role: Video editor
Notes: Gold’s AMP, the audio coaching app from Gold’s Gym, launched a new category for strength workouts featuring video guided coaching. This video is currently in rotation on the in-gym video network at Gold’s Gym locations.
Gold’s AMP – Rotating In-Network Ad
Produced: October 2018
Role: Video editor
Notes: Another rotating spot on the in-gym video network. This spot currently rotates within the network advertising Gold’s AMP, an audio coaching app.
The Gold’s Gym Way
Produced: July 2018
Roles: Videographer, video editor
Notes: Under the guidance of our branding agency, the Gold’s Gym marketing team worked with employees across the globe to execute this script. To ensure top quality, I wrote a video production guide covering the basics of composition and technical execution. Executives and team members based in the Dallas area were filmed by me.
National Video Game Day – Social Media Post
Produced: July 2018
Roles: Motion graphics, graphic design
Notes: This video was developed as social content across all main brand channels for National Video Game Day. I created all of the “8-bit” assets, recreating Venice Beach, California, as well as our “Joe” wearing the new Gymshark/Gold’s Gym line. See my Print section for more work on that specific retail promotion.
Six Flags Fiesta Texas – 15 sec Spot
Produced: June 2018
Role: Video editor
Notes: A 15 second spot utilizing a national radio spot paired with footage from the 2017 brand video. This particular spot played throughout the Six Flags Fiesta Texas television network, looping during operational hours.
Pre-packaged Workout Live Stream
Produced: June 2018
Roles: Video editor, director
Notes: The main Gold’s Gym brand Facebook page wanted to leverage more live video without the hassles of live shooting. I was tasked with packaging a pre-recorded video from a “brand influencer” and then managing the logistics to plug in the video into the Facebook Live feature and monitor the quality of the stream.
Star Wars Day Instagram Story
Produced: May 2018
Role: Motion graphics
Notes: Instagram story created for May the Fourth with a rewritten monologue from Star Wars Episode I: The Phantom Menace. The video was split into three parts to fit within the Instagram Story framework.
Tax Day Relaxation Video
Produced: April 2018
Role: Motion graphics
Notes: Posted to Gold’s Gym main brand Facebook page, this video took a segment of a meditation session from Gold’s Amp, the company’s personal training app. This simple animation was posted in accordance with Tax Day, giving followers a moment of peace within the stressful day.
Officer Spotlight: Matthew Tavern
Produced: March 2018
Role: Videographer, motion graphics, video editor
Notes: Pilot episode for new web series shared via social media channels. Happy State Bank’s bread and butter with their customers are their officers. This video took the time to shine a light on selected officers, as well as giving them a platform to highlight aspects of Happy’s company culture.
Amarillo Association of Realtors Luncheon Ad – February 2018
Produced: January 2018
Roles: Videographer, motion graphics, writer
Notes: This ad was produced in conjunction with both Happy State Bank and the Amarillo Association of Realtors to promote the upcoming February luncheon.
Tri-State Fair 2017
Social Media Photo Contest
Produced: September 2017
Roles: Motion graphics, writer
Notes: Happy State Bank thrives on its ability to connect with the small, local communities they serve across the Texas panhandle. This video was produced to help promote a selfie photo contest for a $50 cash prize. The video was the top pinned post for the duration of the Tri-State Fair held in Amarillo, TX.
vipabc/vipjr – Teacher Stories
Produced: March 2017
Roles: Writer, video editor, motion graphics
Notes: We sourced our talent from the Dallas metro area and did a half day shoot with talent reading off a prompter. A portion of the copy was based on an actual interview I conducted with one of the teachers employed by iTutorGroup. The video was used on rotation at the TESOL 17 International Conference in Seattle at our booth, as well as currently being hosted on iTutorGroup’s YouTube and Vimeo channels.
iTutorGroup at SXSWedu
Produced: March 2017
Roles: Videographer, video editor, sound capture, motion graphics
Notes: SXSWedu was an incredible experience and gave iTutorGroup a platform to expand their brand and make new connections. Recorded the conference floor over the course of two days and then shot Daniela’s address the final day. The recording of her full address was also used internally for educational purposes.
iTutorGroup and Extreme Tech Challenge – Recap 2017
Produced: February 2017
Role: Video editor
Notes: I am no stranger to tight deadlines where something has to be produced. We were in a situation where footage from the finals of the Extreme Tech Challenge was well overdue and as major sponsors, iTutorGroup needed something to post to social media before any cool off period. So since the photographer had sent us photos from the event, we improvised and I cut this days after the competition concluded. Hooray for ingenuity!
The Gathering
Produced: October 2016
Roles: Motion graphics, video editor, videographer
Notes: This video was done to announce the creation of The Gathering, a new contemporary worship service taking place at Preston Hollow Presbyterian Church. Polaroid photos were modeled, keyframed, and rendered in After Effects.
#ICYMI: Stoplight Bags
Produced: July 2016
Roles: Videographer, video editor
Notes: The Stoplight Bag event was done as part of the Refreshing Faith summer program at Preston Hollow Presbyterian Church. All footage was captured with a DSLR at the event.
Refreshing Faith – a summer to grow
Produced: April 2016
Roles: Videographer, photographer, video editor
Notes: Straight forward announcement video. The Refreshing Faith summer program at Preston Hollow Presbyterian Church was a huge success and this was sent to the congregation to prep them for the coming months. Duties included some B-roll shoots, footage from a church musical I shot a few months prior, as well as some still photography.
KCCI 8 News Package – Missing Woman
Produced: August 2012
Roles: Videographer, video editor, studio camera operator
Notes: 10:00 news package with KCCI 8 reporter Laura Nichols (now Terrell) about an elderly woman who unfortunately wandered away from home. What was incredible about this story was the KCCI 8 day crew was out in the heat all day with the search party with no leads or signs of her. The same went for the three to four hours we were with the search party, no sign of her. We had actually wrapped up the shoot and were going to return the next day, when about 10 minutes into our drive we got a call she was found safe. We spun around and rewrote and reshot the entire story on the fly and had about 45 minutes to cut the package after returning to the studio. Certainly a memorable day on the job.
KCCI 8 News Package – Refugee Gardens
Produced: July 2012
Roles: Videographer, video editor
Notes: 5:00 news package with KCCI 8 reporter Mark Tauscheck about groups of refugees utilizing available neighborhood land in the Des Moines area.
KCCI 8 News Package – Xenia Water Lawsuit
Produced: July 2012
Roles: Videographer, video editor
Notes: 10:00 news package with KCCI 8 reporter Laura Nichols (now Terrell) about the usually high rates for rural water and the ensuing insurance lawsuit.
KCCI 8 News Package – LEGO in the Gardens
Produced: May 2012
Roles: Videographer, video editor, on-screen talent, voice-over talent
Notes: KCCI.com exclusive piece, this was produced as I was an intern at KCCI 8 before I was hired as a part time photographer. A good example of “one-man-band” video work.
Ewoks Don’t Blink – Episode One
Produced: May 2012
Roles: Videographer, video editor, writer, lighting
Notes: A comedy web series co-created by myself and Beau Batterson, Ewok’s Don’t Blink tells the story of a video rental store clerk and his encounter his a robber, as a simple stick up turns into a knock-down, drag-out nerd argument over the holiest of holys, Star Wars. Ewoks was submitted to various film festivals around the area and received recognition from critics and judges.
Ewoks Don’t Blink – Episode Two
Produced: May 2012
Roles: Videographer, video editor, writer, lighting
Notes: Episode two of the series incorporates a new character, the manager, who just happens to be a Trekkie. Wait, scratch that, a Trekker.
Ewoks Don’t Blink – Episode Three
Produced: May 2012
Roles: Videographer, video editor, writer, lighting, voice talent
Notes: The conclusion of Ewoks Don’t Blink, with a small voice cameo by myself as an officer arriving at the scene.
Panther Pick Up
Produced: April 2012
Roles: Videographer, video editor, on-screen talent
Notes: PSA announcement for recycling furniture out of dorm rooms. Straight forward community announcement and utilized two well known students of the time to help solidify the message.
Anthony P. Mitchell 