John Reed Smoothie Cup Sleeve
Produced: March 2021
Roles: Page layout, graphic design
Notes: Snarky, eye catching cup sleeve in brand colors and attitude. These sleeves are placed on all smoothies served at John Reed Los Angeles’ juice bar.
John Reed Free Smoothie Card
Produced: February 2021
Roles: Page layout, graphic design
Notes: In August 2020, Gold’s Gym was purchased by a new ownership group. The John Reed brand is a dance club/fitness hybrid based in Los Angeles. This piece is part of a collateral package developed before their opening.
John Reed Teaser Flyer
Produced: February 2021
Roles: Page layout, graphic design
Notes: In August 2020, Gold’s Gym was purchased by a new ownership group. The John Reed brand is a dance club/fitness hybrid based in Los Angeles. This piece is part of a collateral package developed before their opening.
John Reed Business Card
Produced: February 2021
Roles: Page layout, graphic design
Notes: In August 2020, Gold’s Gym was purchased by a new ownership group. The John Reed brand is a dance club/fitness hybrid based in Los Angeles. This piece is part of a collateral package developed before their opening.
1-Day Pass Business Cards
Produced: January 2021
Roles: Page layout, graphic design
Notes: Typical example of everyday marketing collateral produced for corporately owned clubs. Pieces like these would typically be updated every other quarter, changing fonts, colors, and design elements to match what was being emphasized in that quarter’s campaign.
Door Hangers – Q1 Campaign
Produced: December 2020
Roles: Page layout, graphic design
Notes: Door hanger collateral for the Q1 ‘No Bull$#*!’ campaign.
Price Sheet – Austin Market
Produced: October 2020
Roles: Page layout, graphic design
Notes: After Gold’s Gym was purchased by a new ownership group, the pricing structure of the gym changed very quickly. This piece was used in Austin, TX as a test marketing to see how well the new pricing structure would function.
Franchise Flyer – Scalable Footprint
Produced: July 2020
Roles: Page layout, graphic design
Notes: Prior to the COVID-19 pandemic, Gold’s Gym developed a scalable footprint gym plan to offer to prospective franchisees as the standard facility requirement was 40,000 sq ft. Once lockdowns began to lift, the brand started offering this option again to domestic prospective franchisees.
Evergreen Corporate Club POP
Produced: March 2020
Roles: Page layout, graphic design
Notes: These posters were developed to be evergreen art installations within club POP frames during times where the brand was not promoting a particular initiative. These tied into the ongoing ‘Change is Strong’ campaign.
Gold’s Gym | Puma Shoe Display
Produced: February 2020
Roles: Page layout, graphic design
Notes: Gold’s Gym entered an exclusive partnership with Puma to produce shirts, shoes, and accessories that were co-branded and sold in Gold’s Gym pro shops. This wedge-style display piece was placed at the front counter to display one of two shoe models produced by Puma.
Direct Mail – Holidays
Produced: November 2019
Roles: Page layout, graphic design
Notes: Holiday-themed direct mail piece produced for the San Antonio market.
Amazon Locker Wraps
Produced: November 2019
Role: Graphic design
Notes: Gold’s Gym partnered with Amazon to place Amazon Lockers inside gyms across the US. These are two wrap concepts produced to brand the in-gym lockers.
International Franchise Flyer
Produced: November 2019
Roles: Page layout, graphic design
Notes: A frequent request I get at Gold’s Gym is to produce print collateral to support franchise efforts out in the field. This front and back 8.5×11 was specifically distributed at a trade show in Germany to help recruit new possible franchisees abroad.
Direct Mail – Opening Soon
Produced: September 2019
Roles: Page layout, graphic design
Notes: Three different pieces to produce a new gym opening in the Austin market.
Pricing Sheet
Produced: September 2019
Role: Page layout
Notes: Often, corporate gyms will need updates or altogether new pricing sheets to show new clients in-gym. Pieces like these are distributed via our intranet and printed on-site.
Gold’s Gym VIP Card/Envelope
Produced: June 2019
Roles: Page layout, graphic design
Notes: VIP membership cards and their packaging were given to celebrities, influencers, or anyone who had a high profile relationship with the brand. These cards were embossed on glossy black material and the envelopes were printed with a matte finish.
Corporate Sales Inserts
Produced: July 2018
Roles: Page layout, graphic design
Notes: Packet of informational inserts for companies interested in joining Gold’s Gym’s Corporate Sales and Wellness plan.
Anthony P. Mitchell 